The purpose of the communication is to critically examine the meaning of capitalization from a pragmatist angle. Capitalization is here understood as a particular process of valuation in which things acquire value through their capacity to become assets. This process, it is claimed, controls today a wide part of the formation of economic reality. Why does it mean to consider this pragmatically? The communication claims that it is possible and useful to draw from Peirce's views on signification (augmented with Deleuze's), in order to develop a pragmatist approach to capitalization. A few empirical illustrations are offered that contribute to an anthropological articulation of this insight.